S25 - No Compression Found

Alert Properties Alert Description
Alert Name No compression found
Code S25
Description Website speed gets hampered immensely, leading to a fall in rankings, without compression standards in place.
Level Error

What is compression and why is it important for SEO?

Browser/search engines and site servers communicate using HTTP protocol, but if you want to make this communication faster and more efficient, you need some kind of compression like gzip.

All modern browsers support and automatically negotiate gzip compression for all HTTP requests. Enabling gzip compression can reduce the size of the transferred response by up to 90%, significantly reducing the time required to download the resource, reduce data usage for the client, and improve the time required to render your pages. See text compression with GZIP to learn more.

Compression is key for better SEO because of its role in enhancing speed and performance. Web users don’t like waiting for pages to load, so Google never recommends slow-to-load pages to their users.

It is essential that users can quickly connect to Google and access content swiftly, even ensuring a higher ranking than before.

Here is how Google deems site speed as an important factor in their rankings Using site speed in web search ranking Using page speed in mobile search ranking

How to enable compression for the site?

Check this article to resolve this issue Enable Compression,

Also, you can check some rules to improve page speed

Tools to check the speed

https://developers.google.com/speed/pagespeed/insights/ https://www.webpagetest.org/