P08 - Missing / Blank Title Tags

Alert Properties Alert Description
Alert Name Missing/ blank title tags
Code P08
Description The page title is either missing or blank
Level Warning

What is a title tag?

The title tag is the identity of a web page. Titles are essential in giving users a quick insight into the content of a page and how it’s relevant to their query. It’s often the primary piece of information that lets users decide the result they are keen to click on, so it’s important to use high-quality titles on your web pages.

Avoid missing/ blank title tags

When performing search engine searches for web pages based on user queries, the search engine primarily checks for the title tag of a web page. If the title tag is missing or blank, it will not consider the page as a result of that query.

Best Practices

  • Create unique titles for each page
  • Use brief, but descriptive titles

Avoid

  • Using a single title across all site pages or a large group of pages.
  • Using extremely lengthy titles that are not helpful to users.
  • Stuffing unnecessary keywords in your title tags.

To know more about titles, read this article: Create good titles and snippets in Search Results.

Check these videos too:
How does Google choose titles for search results?
The anatomy of a search result