P09 - Missing/ Blank Meta Description Tags

Alert Properties Alert Description
Alert Name Missing/ blank meta description tags
Code P09
Description Meta descriptions of a web page are either missing or blank
Level Warning

What is page description(meta description tag) ?

Page description involving meta tags and meta descriptions provide search engines with a summary of the identity of the page and its content.

A page’s title may have a few words or phrases, whereas a meta tag or description can offer better insight with a sentence or two or even a short paragraph.

The search engine will sometimes use the description tag and description of a page to generate search engine snippets for its results page, if the algorithm believes that the page gives users an accurate description of its on-page content. The page description acts like a pitch for the page, aiming to convince users that the page is exactly what they’re looking for. There’s no limit to the length of a meta description, but search engine snippets are truncated as required, typically to fit in with any device width.

Do not keep meta description tags empty

Based on the meta description tags, search engines understand what the page is all about. A missing meta tag makes it harder for search engines to assess the content of the page and could skip mentioning them on their results page.

Best Practices

  • Make sure that every page on your site has a meta description.
  • Differentiate descriptions for different pages, for example, pages should have different content for each product page.
  • Accurately summarize page content within the description
  • Use unique descriptors and keywords for each page description


  • Writing a description for the meta tag that has no relation to the content on the page.
  • Using generic descriptions like “This is a web page” or “Page about baseball cards”.
  • Filling the description with only keywords.
  • Copying and pasting the entire content of the document in the meta tags.
  • Using a single description meta tag across all site pages or a large group of pages.

To know about writing meta descriptions, read this article How to write meta description?