S02 - Site Redirects to Another Site

Alert Properties Alert Description
Alert Name Site redirects to another site
Code S02
Description The site redirect to another domain/ URL path impacts ranking negatively
Level Warning

The site that cannot redirect to HTTPS will be preferred less to sites with HTTPS. The changes in the domain name and URL paths affect the ranking of the site as it leads to site pages being crawled and indexed again. Here are some reasons for redirecting to another domain/ path:

How to resolve?

  • Secure your site with a security certificate to achieve HTTPS.
  • If the site URL redirects to a new URL, move them in smaller packages.
  • Using 301 or 302 will not cause a loss in PageRank.
  • Update the sitemap according to changes to make it easier for Google bots to crawl and index.